Insights — DocentCo

Insights

With love, from Seoul.

A collection of insider observations, perspectives, and learnings shaped from experience in Seoul.

What to do if you get seriously injured at a skin clinic in Seoul Two things I believe are very important to understand before getting aesthetic treatments in Korea, or anywhere: Aesthetic treatments are elective Understand the a

AJ Reyerson 2/13/26 AJ Reyerson 2/13/26

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Where to shop for skincare in Seoul, besides the obvious Yes, OY is a must-visit when you come to Seoul. That said, if you were present for the original y2k fashion trends, the products you find might not be too impressive for dealing

AJ Reyerson 2/13/26 AJ Reyerson 2/13/26

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Onda Onda is a non-invasive treatment that uses 2.45 GHz microwave energy to target both fat and collagen. Unlike RF or HIFU, it delivers energy deeper into the subcutaneous fat layer without heating the surface. Most lifting and ti

AJ Reyerson 2/6/26 AJ Reyerson 2/6/26

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Korea’s “hurry hurry” culture and what it means for your clinic visit When i was first transferred to korea for my job in consulting, a mentor explained the culture of 빨리 빨리 to me like this: "Speed is celebrated, efficiency is expe

AJ Reyerson 2/6/26 AJ Reyerson 2/6/26

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What it really means to do your own research We’ve spent years on the ground in Seoul. Visiting clinics. Learning from doctors. Speaking with patients. Immersed in the industry. Every day. For us, “doing the research” has nothing

AJ Reyerson 2/6/26 AJ Reyerson 2/6/26

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What I’d tell you about traveling to Seoul for aesthetic treatments, if I wasn’t afraid to hurt your feelings It feels like everyone is visiting Korea right now, tagging clinics, and talking about their treatments. I’m always so curio

AJ Reyerson 2/6/26 AJ Reyerson 2/6/26

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Understanding “doses” of energy-based treatments When it comes to energy-based treatments, pricing can be confusing, especially when you’re trying to compare treatments across different clinics or devices. Some treatments are priced i

AJ Reyerson 5/28/19 AJ Reyerson 5/28/19

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Xerf In consultations Xerf is often referred to as “Korean Thermage but less painful.” The Docent team agrees. It’s quickly become a top treatment due to it’s immediate improvements, safety for a range of skin tones, and surprising

AJ Reyerson 5/28/19 AJ Reyerson 5/28/19

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