Effective date: August 1, 2023
Last updated: May 15, 2026

If you believe you are experiencing a medical emergency, do not use this website. Call your local emergency services or go to the nearest emergency room immediately.

Please read these Terms of Service carefully. By accessing docentco.com or engaging any Docent service, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree, please do not use our website or services.

Introduction

DocentCo ("Docent," "we," "us," or "our") is an independent consulting service based in Seoul, South Korea. We provide experience-based guidance to individuals seeking aesthetic and wellness treatments in Seoul through our website at docentco.com and through direct communications via email and WhatsApp. These Terms govern your use of our website and all services we provide.

1. Important notices and disclaimers

Docent is not a medical provider. Nothing provided through our website, consultations, written materials, WhatsApp communications, or any other format constitutes medical advice, diagnosis, or treatment of any kind.

All guidance provided by Docent is informational and experiential in nature. We share our independent perspective as individuals with extensive first-hand experience navigating Seoul's aesthetic landscape as paying clients. We are not physicians, nurses, or licensed healthcare professionals, and we do not hold ourselves out as such.

All medical advice, clinical decisions, and treatment recommendations must come from a licensed physician. You should always consult with your own doctor before pursuing any aesthetic or medical procedure. Do not delay seeking professional medical advice or disregard such advice based on anything you have read or heard from Docent.

The contents of this website and all Docent communications are provided for informational purposes only and are not intended to substitute for professional medical advice, diagnosis, or treatment.

2. Our services

Docent provides the following services, subject to availability and these Terms:

Consulting services, including one-on-one consultations, written clinic briefs, and custom skincare recommendations. Appointment coordination, including booking clinic, wellness, and specialty appointments on your behalf with third-party providers. Accompanied clinic visits, where a Docent team member is present at your appointment in a support capacity only. Ground transportation coordination through a trusted third-party provider. WhatsApp-based trip support during your time in Seoul.

By engaging any Docent service, you acknowledge and agree that Docent does not control, direct, or guarantee the conduct, judgment, or outcomes of any clinic, physician, wellness provider, transportation provider, or other third party. All third-party services are provided independently of Docent, and your use of those services is subject to their own terms and conditions.

3. Independence and no clinic partnerships

Docent operates entirely independently. We have no financial relationships, referral arrangements, commission structures, preferred partner agreements, or any other form of compensation arrangement with any clinic, physician, treatment provider, or wellness operator we recommend or coordinate with. Our recommendations are based solely on our own independent evaluation and first-hand experience. We do not accept payment from any third party in exchange for recommendations, referrals, or mentions on any Docent platform.

4. Privacy

Please read our Privacy Policy, available at docentco.com, for information on how we collect, use, and protect your personal information in connection with our services.

5. Payment

All services are invoiced directly and payment is due via bank transfer prior to service confirmation. A booking is not confirmed until payment has been received in full. You agree to pay all fees as presented to you at the time of booking.

If you have a dispute regarding any charge, you must notify Docent in writing at aj@docentco.com within thirty days of the date the charge was made.

Docent reserves the right to decline or cancel a booking at our discretion. In the event Docent cancels a confirmed booking, a full refund will be issued within seven business days.

Cancellation and refunds. All payments are non-refundable once a booking is confirmed. This applies to all services including but not limited to consultations, clinic briefs, appointment reservations, accompanied clinic visits, airport transportation, and package services. If you need to reschedule a consultation, please contact us at least 24 hours in advance and we will make reasonable efforts to accommodate you, subject to availability. Rescheduling is not guaranteed.

6. Prohibited uses

You may use our website and services only for lawful purposes and in accordance with these Terms. You agree not to use our services in any way that violates applicable local, national, or international laws or regulations; to impersonate Docent, its team members, or any other person or entity; to submit false, misleading, or fraudulent information in connection with a booking or consultation; to engage in any conduct that could harm, disrupt, or interfere with the use of our website or services by others; or to reproduce, distribute, or commercially exploit any content from our website without express written permission from Docent.

7. Intellectual property

All content on docentco.com — including written content, clinic summaries, treatment guides, Insights posts, and all other materials — is the intellectual property of DocentCo. You may not reproduce, republish, distribute, modify, or create derivative works from any Docent content without express written permission. Unauthorized use of our content may give rise to a claim for damages and could be a criminal offense.

You are granted a limited, personal, non-commercial license to access and view our website content for your own use only. No other right, title, or interest is transferred to you.

8. User communications and feedback

Any information you submit to Docent through our website, email, or WhatsApp — including questions, comments, skin concerns, or feedback — is submitted voluntarily. You represent that any information you provide is accurate to the best of your knowledge and does not infringe the rights of any third party. You acknowledge that submitting information to Docent does not establish a physician-patient relationship or any other professional relationship beyond the consulting services described in these Terms.

9. Consent to electronic communications

By providing us with your email address or phone number, you consent to receive communications from Docent electronically, including via email and WhatsApp. These communications may include service confirmations, booking details, consultation follow-ups, and other information related to your engagement with Docent. You agree that electronic communications from Docent satisfy any legal requirement that communications be in writing.

10. Third-party services and links

Our website may contain links to third-party websites including clinics, wellness providers, and social media platforms. We are not responsible for the content, accuracy, or privacy practices of any third-party site. Links from our website do not constitute an endorsement of any third party. Your use of third-party services is at your own risk and subject to their own terms and policies.

When Docent coordinates third-party services on your behalf — including clinic appointments, wellness bookings, or ground transportation — those services are provided by independent operators. Docent is not a party to the relationship between you and those providers and assumes no liability for their conduct, service quality, or outcomes.

11. Termination

Docent reserves the right to terminate or suspend your access to our services at any time and for any reason, including if we believe you have violated these Terms. Upon termination, all provisions of these Terms that by their nature should survive termination will continue to apply, including intellectual property provisions, disclaimers, limitations of liability, and indemnification.

12. Disclaimers and no warranties

Your use of our website and services is at your sole risk. Our website and services are provided on an "as is" and "as available" basis without warranties of any kind, either express or implied. Docent makes no representations or warranties regarding the accuracy, completeness, reliability, or timeliness of any content on our website or provided through our services. We do not warrant that our website will be uninterrupted, error-free, or free from viruses or other harmful components.

To the maximum extent permitted by applicable law, Docent, its founder, team members, and affiliates expressly disclaim all warranties, whether express, implied, statutory, or otherwise, including any implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

13. Limitation of liability

To the maximum extent permitted by applicable law, Docent, its founder, team members, and affiliates shall not be liable to you for any indirect, incidental, consequential, punitive, or special damages of any kind, including but not limited to damages for loss of revenue, loss of data, loss of goodwill, personal injury, or emotional distress, arising out of or in connection with your use of our website or services, your reliance on any recommendations or guidance provided by Docent, or any outcomes related to treatments, clinics, or providers we have recommended or coordinated, even if Docent has been advised of the possibility of such damages.

In no event shall Docent's total liability to you for all claims arising out of or related to these Terms or our services exceed the total amount paid by you to Docent in the twelve months preceding the applicable claim.

14. Indemnification

You agree to defend, indemnify, and hold harmless Docent, its founder, team members, affiliates, successors, and assigns from and against any claims, liabilities, damages, losses, costs, and expenses — including reasonable legal fees — arising out of or relating to your use of our services, your violation of these Terms, your violation of any applicable law, or any false or misleading information you provided to Docent in connection with a booking or consultation.

15. Governing law and dispute resolution

These Terms and any dispute arising out of or related to them or our services shall be governed by and construed in accordance with the laws of the Republic of Korea, without regard to conflict of law principles.

Any dispute that cannot be resolved informally shall be submitted to the exclusive jurisdiction of the courts located in Seoul, South Korea. By using our services, you consent to the personal jurisdiction of such courts.

We encourage you to contact us directly at aj@docentco.com before initiating any formal dispute process. We will make good faith efforts to resolve any concern promptly and fairly.

16. Changes to these terms

Docent reserves the right to update or modify these Terms at any time. Changes will be posted on this page with an updated effective date. Your continued use of our website or services after any changes are posted constitutes your acceptance of the updated Terms. If you do not agree with any changes, please discontinue use of our services.

17. Miscellaneous

No waiver. Docent's failure to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision.

No agency relationship. Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between you and Docent.

Severability. If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.

Entire agreement. These Terms, together with our Privacy Policy, constitute the entire agreement between you and Docent regarding your use of our website and services and supersede all prior agreements or understandings relating to the same subject matter.

Effective date: August 1, 2023
Last updated: May 15, 2026

DocentCo ("Docent," "we," "us," or "our") is committed to protecting the privacy of individuals who use our website and services. This Privacy Policy describes how we collect, use, store, and share your personal information when you interact with docentco.com, communicate with us via email or WhatsApp, or engage any of our services.

We may update this Privacy Policy from time to time. Any updates will be effective when posted on this page. We encourage you to review this policy periodically.

1. Sources of personal data

We collect personal information about you from the following sources:

A. Directly from you. When you contact us through our website, email, WhatsApp, or social media; complete a service intake form; book a consultation or service; or otherwise communicate with us, you may provide us with personal information directly.

B. Automatically through our website. When you visit docentco.com, we may automatically collect certain information about your device and how you interact with our site through cookies and standard website analytics tools provided by Squarespace.

C. From third parties. We may receive limited information from third-party platforms such as Instagram or WhatsApp when you interact with our accounts on those platforms. We do not purchase data from third-party data brokers.

2. Types of personal data we collect

We may collect the following types of personal information:

A. Identifiers, such as your name, email address, phone number, and general location or time zone.

B. Communication records, including the content and timing of emails, WhatsApp messages, and other communications you have with us.

C. Health and wellness information you voluntarily share with us, such as skin concerns, treatment history, aesthetic goals, and other personal health context relevant to our services. We collect this information solely for the purpose of providing our consulting services and we treat it with a high degree of care and confidentiality.

D. Payment information, such as bank transfer details necessary to process invoices. We do not store full payment details beyond what is needed to confirm receipt of payment.

E. Device and usage data, such as your IP address, browser type, pages visited on our site, and approximate location, collected automatically via Squarespace Analytics.

3. How we use your personal data

We use the information we collect for the following purposes:

A. To provide our services, including conducting consultations, preparing written recommendations, coordinating bookings on your behalf, and communicating with you throughout the service delivery process.

B. For internal business operations, including record keeping, invoicing, scheduling, and quality review of our services.

C. To improve our services, including understanding how clients use our website and where we can improve the experience.

D. For legal and security purposes, including complying with applicable laws, protecting our rights, and preventing fraudulent or harmful activity.

E. To communicate with you about your service, upcoming appointments, or relevant updates. We do not send unsolicited marketing emails. If we introduce a newsletter or email list in the future, participation will be opt-in only.

4. How we share your personal data

Docent does not sell, rent, or trade your personal information. We may share limited information with third parties only in the following circumstances:

A. With service providers acting on our behalf, such as clinic staff or ground transportation providers, only to the extent necessary to fulfil a booking you have requested. For example, we may share your name and appointment details with a clinic when booking on your behalf.

B. With professional advisors, such as lawyers or accountants, where necessary for our business operations.

C. With law enforcement or government authorities, where required by applicable law or to protect the safety, rights, or property of Docent, our clients, or others.

D. In connection with a business transfer, such as a merger, acquisition, or sale of assets, in which case personal data may be transferred as part of that transaction.

We do not share your personal information with clinics, treatment providers, or any third party for marketing, referral, or commercial purposes. We have no referral arrangements or commission structures with any provider.

5. Cookies and tracking technologies

Our website uses cookies and similar technologies provided by Squarespace to support basic site functionality and collect usage analytics. These may include:

Cookies, which store small amounts of information on your device to support site functionality and remember your preferences. Analytics tools, which help us understand how visitors interact with our website so we can improve it.

You can manage or disable cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of our website.

We do not use advertising cookies, retargeting pixels, or interest-based advertising technologies.

6. WhatsApp communications

When you communicate with us via WhatsApp, those communications are subject to WhatsApp's own privacy policy and terms of service. We use WhatsApp solely to provide client support and service coordination. We do not share WhatsApp communications with third parties except as described in Section 4 above.

7. Data security and retention

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or disclosure. However, no method of transmitting or storing data is entirely secure and we cannot guarantee absolute security.

We retain your personal information for as long as necessary to provide our services, maintain accurate business records, and comply with applicable legal obligations. If you would like your information deleted, please contact us at aj@docentco.com and we will action your request within a reasonable timeframe.

8. Your rights

Depending on your country of residence, you may have the right to access, correct, or delete the personal information we hold about you, or to object to or restrict certain types of processing. To exercise any of these rights, please contact us at aj@docentco.com. We will respond to all reasonable requests within a reasonable timeframe.

9. Children's privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately at aj@docentco.com and we will take prompt steps to delete it.

10. External links

Our website may contain links to third-party websites, including clinics, wellness providers, and social media platforms. We are not responsible for the privacy practices or content of any third-party site. We encourage you to review the privacy policies of any external site you visit.

11. International data transfers

Docent is based in Seoul, South Korea. If you are located outside of South Korea and provide us with personal information, your data may be transferred to and processed in South Korea. By engaging our services, you acknowledge this transfer. We handle all personal data in accordance with applicable privacy laws regardless of where you are located.